Privacy Policy for Artefact

Last Updated: June 15 2024

This Privacy Policy describes how Artefact (referred to as either “the Company”, “We”, “Us”, or “Our” in this document) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Artefact website (the “Service”), accessible from Artefactjewelry.com

Personal Information We Collect

When you visit the Service, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Service, and information about how you interact with the Service.

When you make a purchase or attempt to make a purchase through the Service, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Service (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Service (for example, by generating analytics about how our customers browse and interact with the Service, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WordPress/Woocommerce to power our online store. We also use Google Analytics to help us understand how our customers use the Service.

You can read more about how Woocommerce uses your Personal Information here: https://woocommerce.com/document/marketplace-privacy/.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt-out of targeted advertising by:

  • [Include opt-out links from whichever services being used].
  • Common links include:
    • Facebook: [Facebook Ad Preferences]
    • Google: [Google Ad Settings]
    • Bing: [Bing Ad Settings]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [DAA Opt-Out Portal].

Your Rights

If you are a resident of Quebec, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a resident of Quebec, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Service), or otherwise to pursue our legitimate business interests listed above.

Data Retention

When you place an order through the Service, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

In Quebec, Bill 64 significantly updated privacy regulations, aligning them more closely with GDPR, the European Union’s data protection standard. This new legislation emphasizes transparency and user consent for the use of personal data. It mandates companies to inform users about the collection and use of their personal information, ensure the security of this data, and report any privacy breaches to authorities and affected individuals. Companies must also maintain records of such incidents for five years.

These regulations have multiple facets:

  • Transparency and Consent: When collecting personal data, businesses must clearly inform individuals about the data collection and its purpose, allowing individuals to give informed consent.
  • Privacy Breach Protocols: Businesses are required to report breaches that pose a significant risk to individuals to the Commission d’accès à l’information du Quebec (CAI) and notify affected individuals.
  • Data Management: Businesses should only collect necessary information, ensure it is securely stored, and destroy it when it’s no longer needed for legal or business purposes.

These changes came into effect progressively from September 2021 through September 2024, marking a major shift towards enhanced privacy rights for individuals and greater responsibilities for businesses operating in Quebec​ (BLG)​​ (Retail Council of Canada)​​ (BLG)​.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at : info@artefactjewelry.com